Black Hat SEO Tactics You Must Learn Despite Google’s strict approach to the rankings game, many SEO firms still refuse to play by the rules. Interestingly, the release of algorithmic shifts such as Google Panda and Penguin hasn’t stopped the dependence of many SEO companies, self-proclaimed online marketing specialists and web optimisers on the dark art of black hat of SEO. Over the years, reliance on black hat SEO has become the trademark of unscrupulous SEOs. Black hat SEOs are known for their adherence to illegal SEO techniques that leave web sites penalised after some time. If you’re planning to hire a professional SEO, make sure you know how your SEO partner works. Avoid the possibility of teaming up with black hat SEOs by learning these 3 common black hat SEO methods used by shady SEO service providers: Hidden content or cloaking: The actual black hat technique aims to hide content from end users by making sure that keyword-stuffed text blocks are made visible only to spiders. Black hat SEOs may use the same font color as the site’s background and manipulate no script and comment tags just to hide content. Keyword stuffing: Keyword stuffing refers to the excessive use of keywords. This tactic is anchored on the incorrect belief that more keywords result to better ranking results. Excessive keyword usage simply leads to robotic content that’s repetitive and awkward. Paid links: Paid links can earn Google’s anger. Google hates the act of exchanging money, services and goods for links. In addition, linking to unscrupulous link farm web sites can degrade your reputation. If you want to make sure your website wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking results, but these guaranteed results do not last. Once Google discovers the illegal activity which propels your website to top ranks, your website might be penalised and demoted to lower ranks.
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